But what has made it shine you may ask..?simple the marketing concept of the products,technology flexability and affodability.
In third world country mobile technology is a big boom thus the brand has developed unique technologies that host the growing demand.In kenya airtel kenya and samsung patnered for its channel of distribution across africa last year ,this has seen billbords,shops,and marketers springing up for the brand.
Apart from adverts the brand has also tapped the talents across the region by providing scolarships for electronic and application student in Samsung Engineering Acadamey who are laterabsorbed by sumsung and used products for africa.
Technologicaly wise sumsung developed a twin sim phone which helped driving the small business traders and individuals.
the company also held a more visciuos campaighn in its promotion of galaxies smart phone.The phone has more better features and lower price than iPhones,this has made more than succcess in sales around the world.
